Whitetail hunters by far use more Doe-in-Heat or Doe Estrus products that any other scent. There is a good reason for this as during the seeking, chasing, and breeding stages of the whitetail rut, they can be lethal and many hunters have had success doing just that. This period generally starts in the last week of October or the first week of November in the north. MDR Outdoor Group collects premium doe estrus urines from its captive mature does during that key period each year and incorporates it with our patented, 7 day timed-release granules to provide the whitetail hunter with a product in 24SEVEN Doe Estrus that won’t only be effective on the day it is applied, but will continue to be working for them when they return to the stand site 2, 4 or even 7 days later! This means less travel around your stand applying lures which also decreases the chances of the hunter accidentally exposing their site to unwanted human scent. This feature should not be underestimated and is one of several advantages enjoyed by users of 24SEVEN timed-release products. Doe Estrus can be used in spot applications around stand sights, for scent trails leading past the upwind side of a stand, or to add to scrapes that were being treated with pre-rut scents (doe urine, tarsal, or dominant buck) beforehand. When spot applying, hunters should expect to use a total of 20% of the product contents over 3 spots around an individual stand site. This should allow the hunter to treat up to 5 stands with one bottle of a 24SEVEN product.